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 It seems incredible but it has been a full year since Trollbeads Denmark took over the reigns as distributor for the United States.  On January 25th 2011 Trollbeads CEO Peter Aagaard announced through an email to the U.S. retailers, they had set up operations in Princeton, NJ and were ready to start shipping.  There were definitely some bumps in the road before it became a reality but the majority of the Aagaard's family had been here in the states all committed to making the transition as smooth as possible. They all had been busy working day and night setting up the new hub of distribution and this was just the start of a major shift of how Trollbeads would be seen by the U.S.  It wouldn't long before Trollbeads would be appreciated as a major mover and shaker in the jewelry retail industry.   The newly formed company's fine tuned professionalism began to shape TrollbeadsUS as we knew it into the new Trollbeads-United States as it now is. The prior distributor had under invested in marketing, national advertising and the activity at events on the national stage had been rare. But now that has all changed and with millions of dollars invested in advertising, participating in social marketing and by participating in major jewelry industry and fashion events the new Trollbeads-United States has positioned itself to continue to rise and be acknowledged as a major player in the collectible bead industry. After all Trollbeads was the original player 35 years ago.

Besides creating strong advertising campaigns the changes included many store visits from the Trollbeads core people including the family and the designers. They created a glass bead making demonstration event that many stores have hosted and will continue to do so. Just as Denmark was needing Peter and company to return home, the new CEO of Trollbeads-United States was announced. In mid September Michael Belleveau took over the helm from Peter Aagaard and with a smooth passing of the reigns Peter headed home with the U.S. distributorship in Michael's capable hands poised to continue to grow the brand while staying true to the Trollbeads business Mantra.

With the brilliant new Trollbeads introductions we have seen so far in January I feel assured 2012 is going to be a record breaker and I'm looking forward to continuing to enjoy the ride and I hope you are too!

Louise Rogers

Trollbeads Gallery

The photo above was taken in the gallery when we had Soren Nielsen exhibit his wax designing methods and a visit from Peter Aagaard.  I started the day by showing our Danish guests around Mattapoisett with a ride to the lighthouse and ended the day by enjoying a dinner next door at the local diner!  From left to right Carole, Soren, Kimmie,Louise, Penni and Peter.

Since early Spring when the Aagaard/Nielsen Family came to the U.S. to establish a new distributorship we have been fortunate to meet each of the Aagaards.  Lise, Peter and their children have all been working so hard to create a smooth running distributorship and one that will see Trollbeads rise in popularity.  There has never been a question of the quality but the brand deserved so much more than what had been provided for preciously.

Next week I am very happy and excited to meet another member of the family,Soren Nielsen, Lise Aagaard's very prolific brother.  Soren is actually considered the creator of the Trollbeads line as he created the very first Trollbeads back in 1976.  Soren will be coming to Rogers Gallery and will be demonstrating the steps involved in creating a silver or even gold Trollbead.  The process includes creating the wax model and then creating a mold from that.  To see this "Imaginative Troll" use his skills will be a thrill to see when I think about all the times I've wondered about the process. We have some special take home memorablia for those who purchase one of Soren's Beads.  We will also be offering all of the Retired Beads of Soren's that we have on our website.

Just last year at this time I would never have imagined we would have him in the flesh.  It has been an amazing year for Trollbeads and I hope the focus continues to be as positive has it been.  To be lucky enough to sell a line as extraordinary as this makes me so fortunate but then to have it still be family owned and be managed but such good family centered people, makes me ecstatic.

SO if you are anywhere near the South Coast of Massachusetts please put this coming Thursday, August 18th on your calendar! Both Soren and Peter Aagaard will be with here between the hours of 1-5 PM. 

All this excitement and we still have Trollbeads Fest ! 2011 to look forward to!

We will be offering Trollbeads Specials during the event and they are the following!

Purchase 3 Trollbeads, receive 4th free.

Purchase gold beads* and receive $100 off. *(3 smallest beads are exempt.)

Purchase and gold and silver Trollbead  and receive $50.00 off.

We are also offering the brand new promotion from Trollbeads.  Buy a chain and any clasp and receive a free Glass Group 1 Trollbead!  We are also offering the special on our website. Trollbeads Gallery

Here is Soren's wonderful Skeleton Necklace!

Top Photo:Peter Aagaard,Isobel Aagaard,Lise Aagaard, Krista Rogers,Louise Rogers,Robun Aagaard,Alex Rogers and Nicolas Aagaard.