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 It seems incredible but it has been a full year since Trollbeads Denmark took over the reigns as distributor for the United States.  On January 25th 2011 Trollbeads CEO Peter Aagaard announced through an email to the U.S. retailers, they had set up operations in Princeton, NJ and were ready to start shipping.  There were definitely some bumps in the road before it became a reality but the majority of the Aagaard's family had been here in the states all committed to making the transition as smooth as possible. They all had been busy working day and night setting up the new hub of distribution and this was just the start of a major shift of how Trollbeads would be seen by the U.S.  It wouldn't long before Trollbeads would be appreciated as a major mover and shaker in the jewelry retail industry.   The newly formed company's fine tuned professionalism began to shape TrollbeadsUS as we knew it into the new Trollbeads-United States as it now is. The prior distributor had under invested in marketing, national advertising and the activity at events on the national stage had been rare. But now that has all changed and with millions of dollars invested in advertising, participating in social marketing and by participating in major jewelry industry and fashion events the new Trollbeads-United States has positioned itself to continue to rise and be acknowledged as a major player in the collectible bead industry. After all Trollbeads was the original player 35 years ago.

Besides creating strong advertising campaigns the changes included many store visits from the Trollbeads core people including the family and the designers. They created a glass bead making demonstration event that many stores have hosted and will continue to do so. Just as Denmark was needing Peter and company to return home, the new CEO of Trollbeads-United States was announced. In mid September Michael Belleveau took over the helm from Peter Aagaard and with a smooth passing of the reigns Peter headed home with the U.S. distributorship in Michael's capable hands poised to continue to grow the brand while staying true to the Trollbeads business Mantra.

With the brilliant new Trollbeads introductions we have seen so far in January I feel assured 2012 is going to be a record breaker and I'm looking forward to continuing to enjoy the ride and I hope you are too!

Louise Rogers

Trollbeads Gallery

The photo above was taken in the gallery when we had Soren Nielsen exhibit his wax designing methods and a visit from Peter Aagaard.  I started the day by showing our Danish guests around Mattapoisett with a ride to the lighthouse and ended the day by enjoying a dinner next door at the local diner!  From left to right Carole, Soren, Kimmie,Louise, Penni and Peter.

All the Forums are buzzing about the upcoming Trollbeads release and the excitement is buzzing around the globe. When this time comes it's always a race to try to find out before anyone else does what the beads will be and hoping you get to see the images BR (before release). It seems to be the quest of collectors as so many try to get the images or descriptions out before the release, which is before Trollbeads, the company, according to a well conceived schedule,wants them out.

I wonder if the people who have this drive to discover what the beads are BR, when young, were the kind of kid who peeked under their parents bed to see what they were getting for Christmas because the suspence was killing them.
Or were they the kind of kid that got home on Halloween night and ate all the candy in one sitting.

Come to think of it we are all like anxious children wanting to know what beads are coming out and it's this excitement that makes us want to share our discovery with the world. How frustrating they don't want us to see the beads befor they come out, but I get it. The time is required so all retailers are on an equal playing field and can all start selling close to the same time.  It takes time to create marketing materials and ship the product to all of the retailers around the world...or maybe it's some kind of ploy to get us all so worked up waiting for the release...we can't think of anything else! I doubt it but it sure helps in upping the excitement.  As a retailer I am required not to show any images before the release but it's hard not to talk about it and here I find myself talking about it for a few paragraphs without giving anything away. Sorry about that.

For anyone planning to be near S.E. Massachusetts, Rhode Island and Cape Cod*

Rogers Gallery is hosting a Trollbeads Special Event on 11-11-11. 

For you our planning has worked out well.  On the day of the release you will be able to include the new Trollbeads in your special purchases.

Besides the deals we will be offering dozens and dozens of new Unique Trollbeads, both Universal and Classic Unique! 

Purchase 3 Trollbeads, receive one of equal (or less) value free.

Receive $100.00 off any Gold Trollbeads* not including the Mini Heart Drop.

Receive $50.00 off any Silver and Gold Trollbeads.

Receive $50.00 off any Fantasy Chain when you purchase any Fantasy Pendant.

*This will include out very specially made Gold "Trefoil Knot" and "Two Sides to Everything" by Kim Buck in honor of his visit to Trollbeads Fest! 2011 last month.

*We are within an hour ride from many parts of Mass, including the Cape and Rhode Island.

Rogers Gallery/Trollbeads Gallery

Event Hours 9:30-5:00 Friday and Saturday 11-11-11 & 11-12-11

Route 6 (Next to the South Coast Diner)  Mattapoisett, Ma 02739 

508-758-3641 or 888-758-3641 For information and directions.