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As a U.S. retailer for Trollbeads my head is spinning and I feel like I'm on a rail climbing the highest peak of a roller coaster and I only hope I can keep up with the gaining momentum. I'm holding on with both hands, knuckles white while struggling to keep my head on straight. Sounds dramatic doesn't it? Well that is exactly how selling Trollbeads right now seems to me. It's exciting to be a part of the new regime by way of being a retailer but I must say the specials that are in effect and the future specials will keep all of us retailers jumping just to keep up and to keep you all "in the know". Beyond the product specials being offered the company is also working on furthering its brand recognition. The planning and hard work set in motion by worldwide CEO Peter Aagaard and now by the new United States CEO Michael Belleveau is coming to the surface and every day brings new events, new media exposure and new recognition daily.
Just to mention a couple of the recent public events:
Trollbeads announced their partnership with Oprah Magazine to be a sponsor of O You! Trollbeads U.S. is proud to partner with this fine company which will bring heightened awareness to the Trollbeads brand. This year's O You! event was at the Georgia World Congress Center in Atlanta, Georgia on October 15, 2011. As a sponsor of the event, Trollbeads personally met many of the 5000+ attendees.
Trollbeads attended, as an exhibitor, the Teen Vogue Fashion University on October 22, 2011. Trollbeads was a sponsor to this event and was recognized as "the" bead brand among some of the nations most influential young women, Teen Vogue readers. The 500 fashion savvy students learned about style-education through seminars and were exposed to the current branding trends. The parent publication Vogue Magazine is the leading consumer publication for the fashion industry.
A couple current Trollbeads product specials:
Trollbeads Ring promotion: If you purchase a Trollbeads ring you will receive a free $31.00 glass Trollbead. If you haven't familiarized yourself with the rings...do it! They are quite remarkable and remarkably affordable.
Free Bead Promotion: When you purchase a chain and an upgraded lock you will receive a free $31.00 glass Trollbead. What better way to start collecting or start your Autumn bracelet or even your Holiday themed bracelet!
I will continue to relay information on the activity of this climbing momentum and suffice to say there are some very exciting events lined up for the new year. To our collectors who enjoy wearing what they consider a quiet and exclusive brand fear not, the powers at be understand why you collect Trollbeads and will always keep quality as the number one priority, as you can see by the quality of the events it parnered with. Trollbeads will never follow in the steps of the other brand of beads as it over-sold itself, always running our of product and by turning to huge jewelry "box" stores, shutting out the smaller retailers. From what I gather from their basic philosophy, Trollbeads will not go down this road. They understand the close communication the smaller retailers can achieve and Trollbeads understands the importance this is to the brand. Yes there will be greater recognition but won't you be happier when someone looks at your wrist and asks "Oh, are those Trollbeads?" instead of what you have been asked in the past?
