At the end of this past February the distributorship of Trollbeads in the United States changed. The new distributor is Trollbeads-United States a company based in Princeton, NJ completely owned and managed by the parent company, Trollbeads Headquarters and the Aagaard family. The past month has been a busy one for the Aagaards and Trollbeads-United States from setting up their ordering and shipping processes and hiring management and support staff. Many of the U.S. Trollbeads stores have been eagerly waiting to see the changes implemented and to find out what the changes will mean to both retailers and to our customers. While the drama is still unfolding I can tell you, as a retailer, the changes worth noting are all positive.
One change that is most notable is the availability of Unique Beads and the quality of the Unique Beads. The original U.S. distributor offered the Unique beads only to the premier dealers and limited them to a certain number each month. Unique Trollebeads are now available to the retailers wanting to offer them and their quanitities are not limited. The beads themselves are altogether different and in time this change of style will create a time frame for collectors to judge the date of these beads. To accelerate the sales and clear the stores of the old style Unique beads, Trollbeads-United States has allowed it’s dealers to run a special price event for the month of April. Both our website, TrollbeadsGallery.com and Rogers Gallery,our actual store, is offering 3 Unique beads for $75.00. There are many "old" familiar styles going away and they will be missed so check out your local stores and the websites and get them now before they are gone! A sample set from Trollbeads Gallery is shown on the left.
Replacing the old beads will be the beads we have become familiar with through the European sites but are now available to the U.S. dealers. The new Unique Trollbeads are extraordinary and are works of art showing more detail and more degrees of difficulty to create. Isabel Aagaard, who is working in Princeton on a temporary basis, just visited Rogers Gallery during our Special Event* and she spoke about the new Unique beads explaining how some of the designs are executed which of course left us all wanting for more! Our attendees listened with focused attention as Isabel, who is the owners’ daughter, explained how she creates Unique glass beads. Isobel was also the designer for the “Origami” Trollbead. This leads me to one more important change in the United States.
Based on availability, Trollbeads designers will be visiting the U.S. stores during Special Events and will be sharing how glass beads are made, to the extent of eventually having them make glass beads at the event. Demystifying this process will only serve to support our love of these beads and will make collectors want more. I know I do. We plan on having the glass bead artists at Trollbeads Fest! 2011, in September.
Now in its second month of operation, Trollbeads-United States has shown us the promise of a great future for Trollbeads here in the United States and this discussion will be continuing in another blog soon!
*Shown above at Rogers Gallery is Isabel Aagaard, Louise Rogers and Kristine (from Denmark Trollbeads).