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Trollbeads Introduces Universal Uniques

Posted by Louise Rogers on Wed, Jun 15, 2011 @ 17:06 PM
Universal Trollbeads for Us

Today the venerable interchangeable bead pioneers released a new kind of Unique beads, Universal Uniques.  The only thing that separates these from the original Unique Trollbeads is the size of the silver core at the center of the bead.  As the original bead line Trollbeads set the course for all other lines and the lines that followed them developed their products so anyone with Trollbeads could not use their chains.  With Pandora the end is larger allowing it only to accept its own beads that have large cores. Chamelia came out years later and they use the same closure, not allowing Trollbeads to be used on their chain.   I have to explain that many Trollbeads collectors know Trollbeads are the original bead brand and are questioning this move to modify on Trollbeads part.  I too was conflicted but now that I've learned the "why's" I understand and support this decision.

Universal Uniques are a meant to be, in Lise Aagaard's exact words, "a migration tool" for other bracelet wearers to be able to add our beautiful glass to their bracelets.  There are so many other people with other bracelets who have yearned for the Trollbeads product, especially the glass beads.  So Lise's idea was to make something for them without impinging on Trollbeads or forcing the other collectors to go without.

Having been a retailer for Trollbeads for years now I have seen many people who wear Pandora look longingly into our cases full of colorful glass beads, discussing the desire to have them but are simply not able to change the chain they wear.  (The glass beads from Pandora are very limited and they have a visually intrusive silver band running on the side of the bead and attached to the core with PANDORA all over it.) When you consider the collectable beads are often gifts from husbands and children (mother’s day being our biggest holiday) the Pandora or Chamelia wearer’s may want to add more color to their bracelets but they don't want to offend the gift giver.  Or maybe it's the cost of starting over but whatever the reason the Universal Uniques will stretch and break the boundaries laid down by the subsequent bead brands. No other bead brand has the history and experience of creating and offering glass beads like Trollbeads and this seems the best way to accomplish sharing of the beads! The Aagaard's are inclusive by nature and want all people from all communities to be able to try Trollbeads while keeping the integrity of the Trollbeads Mantra... excellence is craftsmanship, materials and design.

On Trollbeads Gallery Forum there is an on-going discussion by collectors on the pros and cons of this decision and both sides have valuable merits and you may want to read this discussion. Please join the forum for the most up to date Troll beads information.

This isn’t the first time Troll has offered the larger cores.  In both of the charitable collections one being the breast cancer awareness beads and the beads created to raise funds for Haiti’s earthquake survivors both used the larger core so all collectors could take part in the fund raising efforts.

My personal experience in seeing the Universal Uniques for the first time was overwhelming and if you know me and my history with Unique beads I have always offered them and I am not easily overwhelmed.  Just last week at the jewelry show in Las Vegas dealers were given the opportunity to select their own sets from large bowls filled to the brim with some of the most glorious beads I have ever seen.  Having only met Isabel Aagaard prior to this show I was excited to meet Lise and the rest of the family. I was also beyond excited about the new beads.  For a week prior to the show I kept on imagining myself rushing right past Peter and Lise, the two people I have been dying to meet for years, to dive into the Uniques!  Well it just about played out exactly as I imagined but I did it with a smile.  My son was the first in the booth and had already pulled his selections for Starfish, the Trollbead store in Boulder, Colorado- so I was the natural second.  I want to finish by reporting after my first day of sales they are being met with strong enthusiasm and so far my collectors have been all Trollbead collectors!

If you feel strongly one way or the other I would love to hear your comments.  If you have already left them on Trollbeads Gallery Forum, please also leave them here for the people who don’t visit the forum. (imagine that!)

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Aagaards and Rogers

 

 

 

 

 

 

From l to r:Peter,Isabel,Lise Aagaard,Krista,Louise Rogers,Robin A, Alex Rogers and Nicolas Aagaard at Las Vegas party!

Topics: Pandora, large core beads, Universal Unique, Unique Trollbeads, OAAK Trollbeads, Universal, Chamelia, Universal Uniques, Trollbeads-United States