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The Internet Buzz on the upcoming Trollbeads Price Increase

Posted by Louise Rogers on Sun, Jan 08, 2012 @ 13:01 PM

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I know it's hard to hear but by now most Trollbeads collectors know there is a price increase coming on January 27th. This is true but the fact is 2/3rds of the line has remained the same. Unfortunately since the beginning of business, as we know it, price increases are a fact of life.  When an increase happens, no matter the business, it sparks anger and disappoval from all those who will be affected by it.  As in past price increases with Trollbeads this increase has set the fans complaining and asking why and while some of it is negative and not productive, it is very good to ask why. In the age of the internet we are given tools to create a dialog with the people at the head of companies we would not normally be able to easily communicate with. So I am suggesting if you keep your comments to more of an inquisitive nature you may in fact get some answers.  I don't know anything more than you do on this increase but I am guessing if an insult is a part of your comment I don't think it's should get a response but that is just my opinion.

One comment I thought deserved some attention was made by an astute collector who pointed out that Pandora raised prices and has lost a lot of business and Trollbeads should pay attention to their competitors and reconsider the price increase.  This is a constructive comment and I understand the source.  I have been very fortunate this year to become close enough to observe some of the management of the company and I can assure you that they have adept skills at monitoring the market in respect to the bead/charm segment and know fully who they are within it.  A lot of consideration goes into any decision and the price increase is no exception. It's a very challenging and disruptive thing to decide upon but to maintain the business at the present level of quality I am sure it was a decision they had to make.  As for the Pandora situation I know through reading articles and business papers published internationally that Pandora's problems go a lot deeper than any price increase can take the blame for.  Pandora is owned by a international multi-conglomerate that makes decisions based on what the board and investors want.  Their IPO in Denmark was presented on facts and numbers not quite accurate and the stock has reached the lowest ever and has hurt all of the initial investors.  In contrast Trollbeads is privately owned and the owners are the decision makers armed with industry and financial knowledge not many other small companies possess.  Owners are always much more responsible to their customers where in contrast the conglomerates or publicly held companies such as Pandora all decisions are based with the profit for the stock holders in mind.

Many other comments on this price increase mention the current price of silver being down over last year's price but it is not to see the prices see below. The price of raw metals is an important factor but just one of many costs incurred to create, produce and market a product. Running a jewelry line today is like walking a tight rope never knowing what the market is going to do and there was a time when raw goods were more stable as was pricing. I personally know how the cost of doing business has increased straight across the board and more so in the last 10 years than ever before.  Year after year I watch as bank charges have increased, the cost of offering payment by credit cards has skyrocketed, insurance costs which include health, casualty, autos, disability have all gone through the roof and this is just the obvious costs. For example our disposal costs for our retail stores have increased to over double what they were 6 years ago. These mounting costs go right down the line from management to the distributing companies to the representatives and finally to the store.

Silver per ounce

Oct 2010: 23

Oct 2011: 32

Jan 2012: 29


And gold:

Oct 2010: 1350

Oct 2011: 1680

Jan 2012: 1610

In processing all of the factors that goes into pricing I think we can consider the path taken by Trollbeads to be the lesser of two evils.  Increase prices and continue on the same successful path or stay at the same prices and end up having to lower the quality or the size of the beads or the production.  In the end we know it is your choice to buy Trollbeads just as it is the choice of Trollbeads to risk losing some of its collectors in order to stay true to its mantra and true to a large portion of its collectors.

trollbeads mantra

Topics: Trollbeads Gallery blog, Trollbeads price increase, new trollbeads, Spring 2012 release

New Trollbeads, Troll Price Increase & You are Shareholders!

Posted by Louise Rogers on Thu, Aug 19, 2010 @ 17:08 PM

Trollbeads Gallery New Glass Trollbeads August 2010The past week has been an emotional roller coaster for Trollbeads collectors.  On a very high note the "Autumn 2010" Trollbeads release is the best release yet.  The new glass introductions are exquisite and are amazing to work with.  There is so much you can  create with all of the colors and textures.  We have only just begun to utilize the new Troll offerings to their fullest extent. Thank you Troll designers, we are thrilled! Link to see New Trollbeads!

While receiving the images of the new beads we also learned that Trollbeads Denmark has notified us of a price increase across the board averaging 10%- 28%.  There has not been a price increase at Trollbeads since 2008 while all during this time the raw prices of precious metals have increased steadily.  None of us are happy about the price increase but it was a necessity. The chart below clearly illustrates the increase in the gold market.  As a gallery owner who sells many lines of jewelry, I have experienced rising prices on a weekly basis.  Many wholesalers of gold and silver jewelry have the freedom to base their daily invoices on the price of gold that day.  A business like Trollbeads has to set their prices for the present and future and cannot be keeping up with the changing prices on a daily basis so "across the board" changes like this has to occur. 

I believe our love of Troll will survive the increase and collectors, new and old alike will understand that this price increase was necessary.  Just think of yourself as a shareholder.  You understand the prices need to rise so your company can continue to invest in the future with new designers, new designs and in a very bright future and as a shareholder you have helped assure it!

So go and buy any and all of the beads your little Troll heart desires before the increase on August 30th!

New beads Trollbeads

Topics: Autumn 2010 Trollbeads release, Trollbeads price increase, Price of gold